Ellie Baldwin is the Community and Corporate Fundraising Manager at CoppaFeel! the first
UK breast cancer charity to create awareness amongst young people.
In May CoppaFeel! launched the Sofa Series, a month-long range of virtual events with a
host of celebrity ambassadors. The series raised £33k with 1,400 guests and an estimated
reach on social media of 54 million. The Sofa Series was the first time CoppaFeel! trialled
online events and Crowdfunder gave the series added functionalities that benefitted the
overall success and delivery of the series, especially when the whole series was organised
by just two staff members.