Third Sector Fundraising Forum Agenda


Wednesday 20th & Thursday 21st October 2021

The agenda will be the same on both days of the forum


09:30 - Event registration & refreshments


09:55 - Chair’s opening remarks 
Emily Burt, Editor, Third Sector


10:00 - Keynote Speaker Session 
Safia Jama, Founder, Women’s Inclusive Team


Safia Jama, founder of Women’s Inclusive Team, tells the compelling story of the charity’s fundraising journey as a Black, Somali, Muslim and women-led organisation. She highlights the barriers and successes they have faced, providing a powerful case study to other charities who represent, and are composed of, marginalised groups.


10:30 - Networking break


10:45 - Pre-arranged 1-2-1 Meetings


11:50 - Panel Discussion: The power of digital in diversifying income

Charlotte Urwin, Head of Policy, Fundraising Regulator

Laura Preece, Digital Fundraising Lead, Age UK
Tara Rezaei, Digital Studio Manager, RNLI

Coronavirus has accelerated the shift in interactions between organisations and the public into the digital space. This session will look at how the use of digital has evolved during the pandemic; how this can help with diversifying income streams; the power of personalisation; managing and protecting data in the digital world; and the effect of peer-to-peer fundraising and giving.


12:30 - Lunch


13:20 - Panel Discussion: Local Action; How charities are plugging the gaps in essential services

Iza Seabrook, Head of Fundraising, Arthritis Action

Ryan Palmer, Director of Quality & Impact, YMCA Central


Charities have been filling gaps in local services for many years, but has the pandemic made this need even greater? This panel will examine which services have been most affected during the pandemic and why; how charities are fundraising to fill the gaps; what bigger charities can learn from smaller, more agile organisations; and how larger organisations can partner with smaller charities on advisory services to help them successfully fundraise.


14:00 - Pre-arranged 1-2-1 Meetings


15:00 - Roundtable Discussion 


15:35 - Networking Break

16:00 - Speaker case study: Reputation management in a highly politicised landscape

Charities are not apolitical. This keynote will take a look at some of the common challenges faced in a highly political landscape, asking whether reputation impacts giving and fundraising. It will examine how political the charity sector is and whether it should be more or less so; highlight the dos and don’t of comms strategies; and dealing with and leveraging social media response from the public successfully.

16:30 - Closing Remarks 
Emily Burt, Editor, Third Sector

Introducing our Keynote Speaker

Safia Jama
Founder, Women’s Inclusive Team


Safia founded Women’s Inclusive Team in 2003. She has a degree in Community Development and Public Policy from Birkbeck University and is also a qualified Mental Health Trainer (Mental Health First Aid Youth/Adult, ASIST and SafeTalk). Safia is an independent board director for Tower Hamlets Homes, which is the largest Social Housing Provider in LBTH. In addition, Safia is an independent Police adviser, as well as a member of the Poplar Harca Service board committee and a member of the Tower Hamlets Independent Prevent Advisory Group. Safia recently joined the Counter-Terrorism Advisory Group at Scotland Yard (CTAG), and Tower Hamlets Volunteer Centre as a Trustee. Safia loves working in Tower Hamlets and is passionate about supporting women in hard to reach communities, Safia uses all her positions to ensure the needs of Black Muslim women and their families, (specifically the Somali community) are heard and met. Due to Safia's connection and valuable needs in the community, she was asked to join a Race Commission in Tower Hamlets, in addition, she has been nominated and won a number of local and national awards.